The WINNING Formula...

This year, we’re taking it up a notch!

As we expand the prestige and impact of Boss Up Girl, I want to introduce you to my signature framework, developed to guide all future programming and events for this community.

Introducing the WIN Framework™...

WIN stands for Wealth • Influence • Next Level.

WIN is not a motivational mantra. It’s the strategic lens through which we’re designing every experience, conversation, and program moving forward.

  • Wealth, because success without leverage is exhausting. This is about building real value, sustainable income, and long-term opportunity.
  • Influence, because visibility alone doesn’t move the needle. We’re focused on authority, credibility, and the ability to shape decisions and outcomes.
  • Next Level, because comfort is not the goal. Growth requires evolution, and this community is built for women who are ready to expand.

The WIN Framework™ meets you where you are and equips you for where you’re going, whether you’re leading within an organization, building a brand, or operating at the C-Suite level.

This isn’t a theme.

It’s the standard.

Everything we do at Boss Up Girl, from our content to our experiences, will be designed to help you WIN.

If you’re ready to build wealth with intention, command influence with confidence, and step fully into your next level, I invite you to join us at the When Women Win Experience. *PRE-SALE TICKETS ARE STILL AVAILABLE FOR A LIMITED TIME ONLY*

Stay Fierce,

Jasmine O. Dyson, Co-Founder

Boss Up Girl Co. & The Brand Xperience Lounge

www.bossupgirl.com | www.thebxperience.com

jdyson@thebxperience.com | 404.360.6470

Schedule A Call | See what's in store for When Women Win 2026...

PS — For our corporate partners and brand leaders:

When Women Win 2026 offers curated sponsorship opportunities for organizations committed to advancing women in leadership, business, and wealth. Sponsorship provides visibility, thought-leadership positioning, and direct engagement with an influential community of decision-makers. 👉 Explore sponsorship opportunities HERE

Boss Up Girl Co., a subsidiary of The B. Xperience LLC.

Our Mailing Address: 277 S Washington St. Suite 210 #1140, Alexandria, VA 22314
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The Brand X Brief

Curated by brand architect and lifestylist Jasmine O. Dyson, this newsletter drops the gems, guidance, and gentle drags you need to help you elevate your leadership, amplify your brand, and step boldly into your next level.