Winning Wednesday: Thriving in the face of chaos


Hey Boss Up Girl ✨,

It’s a lot happening in our world, so I wanted to take a quick moment to check in with the community. I know it can feel overwhelming to juggle the outside world and your own internal struggles. To help you create a little balance, here are 3 things you can do to thrive in the midst of uncertainty and chaos:

  1. Anchor yourself in what you can control. You may not be able to dictate the headlines, the economy, or other people’s decisions. What you can control are YOUR standards, YOUR preparation, and how YOU show up each day. Stability starts internally before it ever shows up externally. Focus on what YOU have the power to control
  2. Protect your energy like your life depends on it. Not every conversation deserves your participation. Not every crisis deserves your emotional labor. Be intentional about what you consume, who you engage with, and where you invest your focus.
  3. Stay connected to purpose, not panic. Moments like this are a reminder to zoom out. Revisit your “why,” recommit to your long-term vision, and keep taking aligned action even when things feel noisy. Progress doesn’t pause because the world is loud.

If you’re feeling overwhelmed, you’re not alone. Breathe. Regroup. And remember: resilience is built in moments exactly like this.

👉🏾ACTION ITEM: How can we support you in this season? Is it a job recommendation, childcare lead, or cocktail recipe lol. Simply reply to this email, and our team will be ready to assist you where we can. Also, think about the support you desire from your family, friends, team, etc. How can you effectively communicate that?


⏰ Last Chance to Save $100 on When Women Win

You have until Saturday, January 31st to lock in your seat before the price increases. If you’ve been waiting for a sign, THIS IS IT.

When Women Win is not just an event. It’s a room full of women who are serious about leadership, legacy, and impact. The conversations, the connections, the clarity… it hits different when you’re surrounded by women who get it.

👉🏾 SECURE YOUR SEAT BEFORE THE SAVINGS DISAPPEAR


🏆 Nominations Are Still Open: 100 Women Winning

We are still accepting nominations for 100 Women Winning, and the stories coming in are powerful.

This is your opportunity to:

☑️ Nominate a woman who is making real impact

☑️ Celebrate excellence, leadership, and purpose

☑️ Make sure brilliance doesn’t go unseen

If someone’s name immediately came to mind while reading this, trust that instinct and submit the nomination.

👉🏾 SUBMIT A NOMINATION


I'm so honored to have you be a part of this community we're building. Stay tuned as we roll out some exciting new programming and events to help you #BOSSUPGIRL.

Stay Fierce💖

Jasmine O. Dyson, Co-Founder

Boss Up Girl Co. & The Brand Xperience Lounge

www.bossupgirl.com | www.thebxperience.com

jdyson@thebxperience.com | 404.360.6470

Schedule A Call | See what's in store for When Women Win 2026...

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The Brand X Brief

Curated by brand architect and lifestylist Jasmine O. Dyson, this newsletter drops the gems, guidance, and gentle drags you need to help you elevate your leadership, amplify your brand, and step boldly into your next level.